5 Actionable Insights for Your Campground to Boost Bookings This Season

As a campground or RV park owner, you’ve likely felt the pressure of making every site count—especially as peak season approaches. But here’s the thing: the answers to your biggest challenges might already be in front of you. With just a bit of strategy and the right tools, you can turn all that data into actionable insights for your campground—insights that lead to more bookings, better guest experiences, and higher profits.

At Martrek Digital, we don’t just preach best practices—we live the camping lifestyle ourselves. We know firsthand what guests are looking for, since we are avid campers and outdoor enthusiasts ourselves, and we combine that experience with over 30 years of combined digital marketing expertise to help owners like you build thriving businesses. In this post, we’re showing you how to connect the dots between your data and your decisions.

Ready to stop guessing and start booking smarter? Let’s begin. 

✅ 1. Set Clear, Measurable Goals Based on Past Performance

Start with what you know. Look at last year’s opening weekend numbers, peak booking dates, or email click-through rates. Set a few targeted goals like:

• Increase average length of stay by 10%

• Grow bookings from mobile users by 20%

• Improve conversion rate from your booking page by 15%

• Close the gap in open sites by 20% in year one, 30% in year two, etc.

🔗 Need help identifying your top metrics? Check out our post: Top 10 Metrics Every Campground Owner Should Monitor

📌 Pro Tip: Choose 1–2 goals per department—bookings, email, website traffic—and assign someone on your team to “own” each one.

✅ 2. Connect Your Systems for Better Visibility

If your booking engine, email platform, website, and Google Analytics aren’t talking to each other, you’re missing out on big-picture insights.

Use tools like Google Looker Studio to unify your reporting and turn messy spreadsheets into actionable insights for your campground. You’ll be able to spot trends faster and make more confident decisions.

🔍 Learn how in our guided post here: How to Use Google Looker Studio for Campground Analytics

🛠️ Let Martrek help: Not sure how to set this up? Book a free consultation and we’ll help you connect your data sources—no tech headaches required.

✅ 3. Monitor Real-Time Guest Behavior

What are guests clicking on before they book? Which emails do they open? Where are they dropping off?

Use real-time tracking (like heatmaps or Google Tag Manager) to observe what’s really working. It might surprise you.

Examples:

• Visitors are spending more time on your “Cabin Rentals” page than “RV Sites”

• Email click rates are highest on emails sent Tuesday mornings

• Your mobile bounce rate is twice as high as desktop

🎯 That’s an opportunity to double down on what’s working—and fix what’s not.

✅ 4. Run Small Experiments and Measure What Moves

You don’t need a massive overhaul to see results. Try small tests like:

• A/B testing subject lines on your email campaigns

• Updating the call-to-action button on your booking page

• Offering a limited-time discount for weekday stays

Every one of these can create actionable insights for your campground—if you track what happens next.

📊 Need inspiration? Peek at what your competitors are doing, or grab ideas from the 2025 Ultimate Guide to Campground Marketing.

✅ 5. Use Feedback to Improve the Guest Experience

Your guests are a goldmine of insights. Review post-stay surveys, social media comments, and your online reviews to find:

• Amenities that guests rave about (and should be featured on your site!)

• Pain points that come up consistently (that you can resolve before summer)

• Testimonials you can reuse in your marketing

Then turn those comments into improvements—both operational and digital. That’s where actionable insights for your campground really pay off.

💬 Bonus tip: Create a system to tag and categorize guest feedback by topic—WiFi, cleanliness, check-in experience—to spot patterns.

📣 Ready to Turn Insights Into Bookings?

Peak season is around the corner and you are about to get busier than ever. But that doesn’t mean you have to scramble.

By implementing just a few of these tips, you can:

• Attract more guests

• Fill more sites

• And increase your revenue—without adding more hours to your day

📥 COMING SOON: A free downloadable checklist to guide you through all of this—stay tuned by following us or bookmarking our Resources Page!

👉 In the meantime, grab the 2025 Ultimate Guide to Campground Marketing and see what’s working across the outdoor hospitality industry.

Or if you’re ready for expert help?
📆 Book a strategy session with Martrek Digital. We’ll handle the data—you enjoy the bookings.