Amber Simpson

storytelling for campgrounds

How Emotional Storytelling Builds Loyalty Among Campground Guests

How Emotional Storytelling for Campgrounds Can Transform Your Business This Season Storytelling for campgrounds isn’t just a trendy marketing tactic. It’s how you build lasting loyalty, increase repeat bookings, and connect with campers in a way that sticks long after they pack up and head home. Think about your last favorite camping trip. What do […]

How Emotional Storytelling Builds Loyalty Among Campground Guests Read More »

crafting your campground’s unique story

Crafting Your Campground’s Unique Story to Attract More Guests

As more families, digital nomads, and adventure seekers plan their getaways, crafting your campground’s unique story has never been more important. According to the 2025 KOA North American Camping & Outdoor Hospitality Report, more than 61 million households plan to camp this year—with over half of new campers identifying online research as their top method

Crafting Your Campground’s Unique Story to Attract More Guests Read More »

Storytelling in outdoor hospitality marketing

The Power of Storytelling in Outdoor Hospitality Marketing

When you think about the best camping experiences you’ve ever had, what comes to mind? Probably not the GPS coordinates or the bathroom specs, it’s the stories. Maybe it’s the campfire your kids roasted their first marshmallows over, the feeling of arriving after a long drive to a warm welcome, or the time you discovered

The Power of Storytelling in Outdoor Hospitality Marketing Read More »

actionable insights for your campground

5 Actionable Insights for Your Campground to Boost Bookings This Season

5 Actionable Insights for Your Campground to Boost Bookings This Season As a campground or RV park owner, you’ve likely felt the pressure of making every site count—especially as peak season approaches. But here’s the thing: the answers to your biggest challenges might already be in front of you. With just a bit of strategy

5 Actionable Insights for Your Campground to Boost Bookings This Season Read More »

metrics every campground owner should monitor

Top 10 Metrics Every Campground Owner Should Monitor

Top 10 Metrics Every Campground Owner Should Monitor If you want to fill more sites, improve guest satisfaction, and get more return from your marketing dollars, you need to track the right data. These metrics every campground owner should monitor aren’t just numbers on a screen—they’re insights into what’s working, what’s not, and where you

Top 10 Metrics Every Campground Owner Should Monitor Read More »

Google Looker Studio for Campgrounds

How to Use Google Looker Studio for Campground Analytics

Data-Driven Decisions Matter for Campgrounds Data doesn’t have to be intimidating. In our series on making data-driven decisions for your campground business, we’re peeling back the layers to help you make smarter choices without needing a tech degree. Today, we’re diving into one of our favorite free tools—Google Looker Studio for campgrounds—and why it’s a

How to Use Google Looker Studio for Campground Analytics Read More »

campground marketing automation mistakes!

5 Campground Marketing Automation Mistakes Owners Must Avoid

Ready to start your campground marketing automation, but want to do it right? Marketing automation is a game-changer for outdoor hospitality owners looking to streamline operations, improve guest communication, and drive more bookings. However, if not implemented correctly, automation can create inefficiencies, alienate potential guests, and hurt your bottom line. Have questions about what we

5 Campground Marketing Automation Mistakes Owners Must Avoid Read More »

Best HubSpot Features for Campground and RV Park Owners

The Best HubSpot Features for Campground and RV Park Owners to Automate and Boost Bookings

The Best HubSpot Features for Campground and RV Park Owners to Automate and Boost Bookings As campground and RV park owners, you juggle a lot—managing reservations, guest inquiries, on-site operations, and marketing efforts all at once. What if you could automate key processes, streamline operations, and enhance the guest experience while increasing bookings? That’s exactly

The Best HubSpot Features for Campground and RV Park Owners to Automate and Boost Bookings Read More »