“The RV industry is poised for growth, with shipments expected to rise to a
median of 391,400 by the end of 2025.” Woodall’s CM
National GoRVing Day on June 8th is the perfect opportunity for campground and RV park owners and operators to attract more RVers. With the rise in RV shipments, expected to reach a median of 391,400 by the end of 2025, it’s clear that the RV lifestyle is booming. To leverage this trend, here are 5 tactical digital marketing tips to market your campground on National GoRVing Day and make it the go-to destination for RVers.
As a campground owner or operator, it’s essential to stay ahead of industry trends and capitalize on opportunities that can increase your bookings and revenue. National Go RVing Day presents a unique chance to showcase your campground’s amenities and services to a broader audience with a campground marketing strategy that delivers. By implementing a robust digital marketing strategy, you can effectively reach RVers looking for the perfect spot to celebrate this holiday.
In recent years, the RV industry has seen significant growth, driven by a desire for freedom, adventure, and the ability to explore the great outdoors while maintaining the comforts of home. This trend has been further fueled by the pandemic, as more people seek safe and flexible travel options. For campground owners, this means there’s a growing market of potential guests eager to discover new destinations and experiences.
To attract this expanding audience, it’s crucial to create a compelling online presence that highlights what makes your campground special. From showcasing your scenic locations and top-notch facilities to engaging with potential guests through social media and email marketing, there are numerous ways to draw attention to your campground and encourage RVers to choose your site for their National GoRVing Day celebrations. Here are our top 5 tips to market your campground on National Go RVing Day this year:
- Enhance Your Online Presence
- Update Your Website: Ensure your website is optimized for search engines with relevant keywords like “RV Park in [your state]” and “National Go RVing Day.” Highlight special events or discounts for RVers visiting during the holiday.
- SEO Optimization: Use keywords strategically throughout your content. Mention “campground marketing” and “National GoRVing Day” in the first two paragraphs and at least three other times throughout your article. This helps improve your search engine rankings and attract more visitors to your site.
- Leverage Social Media
- Create Engaging Posts: Share enticing visuals and engaging posts about your National GoRVing Day celebrations. Use hashtags like #NationalGoRVingDay, #[yourstate]Campgrounds, and #RVLife to increase visibility.
- Run a Contest or Giveaway: Encourage RVers to share their best RV moments at your campground. Offer a free night stay or a discount as a prize, creating buzz and engagement on your social media platforms.
Here are some sample posts that you could use:
Facebook Post:
Option 1:
Celebrate National Go RVing Day with Us on June 8th! 🌟
Join us for a day full of fun activities, special discounts, and unforgettable memories. Whether you’re a seasoned RVer or just starting your RV journey, our campground is the perfect place to celebrate this special day.
🎉 Special Events:
- BBQ Cookout at 12 PM
- Live Music at 6 PM
- RV Maintenance Workshop at 2 PM
Book your spot now while sites are still available [link to reservation system or booking information].
#NationalGoRVingDay #[YourCampgroundName] #CampingSeason #Letsgocamping #Campingin[Yourstate]
Picture should be of your campground or past events that would entice a camper to book now! Or, if you have a schedule of events include that here too.
- Offer Special Promotions
- Discounts and Packages: Create special promotions or packages for RVers booking during National GoRVing Day. Highlight these offers on your website and social media channels.
- Exclusive Events: Host events like BBQs, live music, or RV maintenance workshops. Promote these events online to attract more visitors.
Sample Post:
📅 Exclusive Offers: Book your stay now and get 10% off all reservations for June 8th!
Don’t miss out on this amazing opportunity to connect with fellow RV enthusiasts and enjoy the great outdoors. After all, it is National Go RVing Day. Carpe Diem and reserve your spot today!
🔗 [Link to reservation page]
Follow us for more updates and special offers: 👉 [Facebook Page Link] 👉 [Instagram Handle]
#NationalGoRVingDay #RVCamping #CampgroundEvents #RVLife #FamilyFun
- Improve On-site Experience
- Amenities and Services: Ensure your campground has the necessary amenities for RVers, such as full hook-up sites, Wi-Fi, and clean restrooms. Highlight these features in your marketing materials.
- Personalized Welcome: Offer a warm welcome to your guests with a small welcome package that includes a map of the campground, local attraction information, and a branded souvenir.
- Collect and Showcase Reviews
- Encourage Reviews: Ask satisfied guests to leave positive reviews on platforms like Google, TripAdvisor, and your Facebook page. Highlight these reviews on your website to build credibility.
- Share Testimonials: Use positive testimonials in your marketing materials to showcase the exceptional experience your campground offers.
As the RV lifestyle continues to grow, make sure you market your campground on National Go RVing Day to ensure you stand out. By enhancing your digital presence and offering unique on-site experiences, you’ll attract more RVers and create lasting memories for your guests.
Want to learn more about how Martrek Digital can help? Contact us at martrekdigital.com/contact. Follow us on Instagram and Facebook for more free digital marketing tips for campgrounds, or read our blog at martrekdigital.com/insights.
