If you’re feeling overwhelmed by the number of campground websites and website builders out there, you’re not alone. Between the slick drag-and-drop options and fancy all-in-one campground platforms promising “done-for-you” features, it can be hard to know what’s actually best for your business long-term.
At Martrek Digital, we’re campers and marketers—and we’ve built and managed dozens of websites for campgrounds just like yours. And here’s the deal: in 2025, WordPress is still the best choice* for campground websites.
Want proof? Let’s walk through what makes WordPress powerful for outdoor hospitality—and how to build a site that brings more guests to your gate.
👉 Don’t forget to grab our Ultimate Campground Website Checklist to follow along and make sure your site is up to snuff.
1. WordPress Powers Nearly Half the Web (Yes, Still!)
Still wondering if WordPress is “too old” or “too complex” to be a good fit in 2025? Let us reassure you—it’s not just alive and well, it’s still the industry standard.
Over 43% of all websites are still powered by WordPress, including everything from small business sites to Fortune 500 companies. And, any (100%) of the campground websites built by our team at Martrek Digital, are on WordPress.
Why does this matter for your campground? Because it means:
- It’s well-supported
- Constantly updated for security
- Compatible with nearly every tool you’d ever want to use
Think of it like choosing a reliable pickup truck over an untested prototype—it just works. We spent over 18 months developing our website templates for our clients and we have tested everything and anything out there, and let us tell you – WordPress is absolutely the perfect tool for the outdoor hospitality industry.
2. Easy to Use and Even Easier to Grow With
Many campground owners worry WordPress is too technical. But today’s out of the box editor—called Gutenberg—makes building and updating your site as easy as dragging and dropping. You don’t need to write code or hire a developer just to update a photo or fix a headline.
Modern WordPress sites use the block editor, which lets you build pages with ready-made content blocks. Want a hero image? Drop one in. Add a “Book Now” button? Easy.
3. Customization Without Constraints
Your campground isn’t cookie-cutter—your website shouldn’t be either. With WordPress, you’re not locked into rigid templates or forced to choose between just a few design layouts.
Instead, you can design your site to reflect your unique guest experience—from glamping yurts to waterfront RV sites. Whether you want earthy tones, a rustic charm, or a bold modern vibe, WordPress gives you the flexibility to build something truly your own.
At Martrek Digital, we use Elementor—our favorite drag-and-drop page builder—to craft fully custom campground websites without touching a line of code. It’s powerful, flexible, and makes it easy to tweak things later without starting from scratch.
If you’re starting out, here are a few WordPress themes and page builders we recommend:
- Elementor (page builder + theme builder — our go-to for campground websites)
- Astra (lightweight and flexible)
- Kadence (great speed + design combo)
- Blocksy (built for modern layouts and responsiveness)
Want a deep dive into our favorite plugins and design tools? That’s coming in Post #2 of our June series on WordPress essentials for campgrounds.
🧠 Tip: We show this live during our Roasted Marshmallow Method Mastermind on June 19—don’t miss the walkthrough!
4. Integrates With the Booking System You Choose
One of the most important elements of campground websites is how easy it is to book. The good news? WordPress plays nice with the reservation system you’re probably already using.
Most campground platforms now offer easy integrations, either via plugin or embedded code.
✅ Confirmed WordPress-friendly options**:
- Campspot
- Firefly Reservations
- Newbook
- Spot2Nite
You don’t need to change your booking system—you just need a site that lets you connect it well.
We’ll go deeper into setup best practices in our Mastermind and upcoming blog on booking system optimization so check back for that in on our blog soon!
5. SEO That Actually Works
Did you attend our May Mastermind Session on SEO? If not, make sure you join the Mastermind now so you can catch up and hit the Website session on Jun 19th! If your campground isn’t showing up on Google, you’re missing bookings—plain and simple. WordPress gives you full control over how your site appears in search results, unlike many other platforms that limit your visibility. You can always read up on the deets of SEO on our blog here (we focused on it all of January 2025).
With the right setup, you can:
- Add meta titles and descriptions
- Optimize headings and image alt text
- Control URLs and redirect broken pages
Most clients use Yoast SEO or RankMath for on-page SEO tools. You’ll see us break this down step-by-step in Post #3 of our June series: SEO Basics for Campground Owners.
6. Campground Websites Built for Mobile + Fast Performance
Today’s campers are browsing and booking on their phones, often while on the road or in between activities. If your site isn’t responsive or takes more than 3 seconds to load, you risk losing them to a competitor.
Across the board, we see that a whopping 70–80% of campground and RV Park/Resort traffic is coming from mobile devices, which Martrek Digital tracks regularly with our clients using our custom Looker Studio dashboards. WordPress makes it easy to build responsive websites that look great on phones and tablets. And with the right hosting setup (WP Engine, SiteGround, or Cloudways), you’ll see:
- Faster page loads
- Higher search rankings
- Fewer guests bouncing from your site
You can use tools like Google PageSpeed Insights and GTmetrix to test speed. We’ll cover advanced tips in our Post #4: How to Speed Up Your Campground Website later this month.
7. Secure, Backed-Up, and Reliable
Cybersecurity might not be at the top of your to-do list, but it should be. With more travelers booking online and storing credit card info through connected systems, it’s critical to keep your site locked down.
WordPress gets a bad rap for security—but most issues come from outdated themes or cheap hosting. With proper tools like:
- Wordfence for malware/firewall protection
- UpdraftPlus for backups
- Regular plugin updates
…you’ll be safer than ever. We include all of this in our monthly maintenance plans so campground owners can focus on guests, not glitches.
8. You’re in Control (Unlike Proprietary CMS Platforms)
Some “campground-specific” website builders lock you into an all-in-one setup that might seem convenient—but can turn into a headache. What happens if you want to redesign your site or switch reservation systems? We have seen it too many times where our customers either feel stuck in their current system or very overwhelmed by having to replace their entire digital footprint at once because of this trap. And, guess what that is not good for? SEO and your custom experience!
Many of these platforms tie your website and booking system together in a bundle that’s hard to leave. That means:
- You can’t redesign freely
- You may pay monthly or percentage fees
- You risk losing your site if you switch providers
With WordPress, you own your domain and files. You’re free to update, migrate, and grow on your terms. And, shameless plug, Martrek can help with that!
9. A Massive Support Community (and Us!)
If you ever get stuck, you’re just one Google search—or Martrek call—away from help. WordPress has one of the most robust support ecosystems of any software on Earth.
It has millions of users, tutorials, YouTube channels, and forums. Whether you’re DIY-ing your edits or hiring a pro (👋 hey, that’s us!), you’re never on your own.
🙋♀️ Want help? Our team at Martrek Digital is here to build, manage, and improve your site—all grounded in real-world campground experience.
10. TL;DR — Why WordPress Wins in 2025
Let’s wrap up with a side-by-side comparison. This isn’t just opinion, it’s based on years of building, testing, and helping campground owners make smarter decisions online. We say this to our customers all the time – there is a reason that we specialize in this business and in what works and what doesn’t – its so you don’t have to and you can focus on the day to day operations of running your successful park.
| Feature | WordPress | Proprietary CMS |
|---|---|---|
| Customization | ✅ Endless options | 🔒 Limited templates |
| Booking System | ✅ Integrates with major tools | 🔒 Locked to one vendor |
| SEO | ✅ Best-in-class | ⚠️ Often limited control |
| Ownership | ✅ You own your site | ❌ Vendor-owned content |
| Price | 💰 Affordable | 💸 Often marked up |
Next Steps: Download the Checklist + Join the Mastermind
We packed a lot into this article—and we’re just getting started this month. Your next best steps:
✅ Download the Ultimate Campground Website Checklist – your step-by-step guide to improving your site today.
🔥 Register for the June 19 Mastermind – we’re covering live WordPress edits, SEO strategies, and design must-dos.
Whether you’re upgrading your site, switching from another provider, or building from scratch, WordPress puts you in the driver’s seat. And Martrek Digital is here to make sure you never get lost on the trail.
*Martrek Digital is not affiliated with any of the resources suggested here, and is not responsible for product experiences that you might have based on these reviews. However, we use many of them to run our business which is why we advocate for them as great products that work. As always, please do your own research when making decisions on digital products that are right for you and your business.
**This is by no means an exhaustive list of all of the campground reservation solutions that integrate with WordPress. However, these are reservation systems that are currently integrating with WordPress websites based on our experience working with and discussing options for current and potential clients at the time this article was written.
