Campground Marketing: Storytelling 101 – How to Showcase Your Unique Story

campground marketing and storytelling

As a co-owner and head of strategy at Martrek Digital, I love helping campground owners like you bring your unique stories to life. Your campground’s website is your most crucial asset—it’s where potential campers get their first impression of what you offer. Today, I’ll guide you through enhancing your campground storytelling to attract more visitors.

Understanding Your Campground’s Story

Every engaging website begins with a captivating story. When we meet a new client at Martrek Digital, we delve deep with these foundational questions:

  1. The Origin: What’s the history of your campground? Who started it and when?
  2. The Journey: How did you become the owner or operator? What changes have you seen over time?
  3. The Vision: Why did you start this campground? What future do you envision, and what are your goals?

These questions aren’t just routine; they’re crucial for understanding what makes your campground special. Whether it’s your rich history, stunning location, or unique amenities, your story sets you apart from the rest.

Did you know? According to the Dyrt’s 2024 Camping Report (, 84.8M Americans camped in 2023 and 5.5 million of them were first time campers. This means, you have more opportunity than ever before to attract your ideal toasted marshmallow to your campsites and convert bookings that move the needle. Here is our simple formula. 

campground marketing storytelling dyrt report

Crafting Your Story on Your Website

To effectively tell your story, every element on your site should reflect it, from text to visuals. Here’s how you can make sure your story resonates with your visitors and capitalize on these new campers entering the marketplace for the first time:

  1. Highlight Your History: Use a dedicated section to tell your campground’s origin story. Include old photographs or a timeline if possible.
  2. Showcase Today’s Experience: What can campers expect today? Highlight these offerings through vibrant images and engaging descriptions.
  3. Share Your Vision: Clearly articulate where you see your campground going. This could be through a blog post or a vision statement section.

campground marketing the dyrt report

Assessing Your Current Storytelling

Take a moment to review your current website. Does it reflect the answers to the initial questions we ask our clients? If your unique story isn’t shining through, here are some steps to improve:

  1. Content Audit: Review your website’s content. Is it narrative-driven? Does it speak directly to the needs and wants of potential campers?
  2. Visual Alignment: Ensure your visuals complement your story. Each image should reinforce the message you want to convey.
  3. Engagement Features: Implement features that encourage interaction, like a blog or social media links, to keep your story dynamic and evolving.

Taking Action

If you find that your website does not effectively tell your campground’s story, it may be time to take action. Here at Martrek Digital, we specialize in crafting engaging digital experiences tailored to campgrounds. 

Visit us at Martrek Digital Contact for personalized support.

Stay Connected

For more tips on campground marketing and storytelling, follow us on Instagram and Facebook. We regularly share insights that can help elevate your campground’s profile.

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